WordPress began as an idea in 2003 and since has evolved into a large hosted and self-hosted content management system (CMS) used by millions worldwide. According to WordPress.com, and W3Techs, WordPress powers 32.4% of the Internet and has a 59.5% market share within the CMS market. The second most popular CMS is Joomla, with 6% share. Interested in more statistics? UK Webhost have published 41 Amazing WordPress Statistics of 2019!
Known mostly for its ability to create an easy to use, simple to maintain blog, WordPress actually has the capacity to create a fully customisable business website. Small businesses when starting out just don’t have a big budget in place, or even the technical savvy, to create their initial website.
WordPress, thanks to its seemingly endless list of plug-ins, widgets, and themes, can be used and modified to create a simple website to meet the most small business needs. Its complex content management system and the Search Engine Optimization (SEO) friendly features make it a very viable option to consider. With WordPress there is no license fee to pay in order to use the software. The only fees you will incur are the customisation (if required), as well as your domain name and web hosting.
What’s great about WordPress is that it also provides you with the option to create a balance between traditional static pages with a regular addition of new and informative articles. The benefit of this approach is three-fold.
1. As search engines respond well to constantly changing and quality rich articles by positioning these websites higher in their rankings, you have more of a chance of your site being seen.
2. The software itself is easy to update without any technical knowledge required.
3. By keeping the comment feature on your website for certain components, you are allowing for a professional yet more informal avenue for your clients and customers to provide you with comments and feedback.
Countless new business websites are created daily and just as many close their doors due to their inability to create a professional and credible business website. With WordPress you have the instant look of a professional based site without the unnecessary headaches. With our almost custom designs we have made it even easier for small businesses starting out to get online. With our service, and there are many different levels of services provided by a variety of other professionals, we install your software and you do the rest. Our themes have been set up for you to adjust your colours, add your content and relevant images. You are supported through the process by our ‘how to’ videos and our Facebook group.
Sounds like a win-win to us.
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If you’re not online, we can help. Read about our process, look over our demos, and touch base if you have any questions.
Photo by Georgia de Lotz on Unsplash.